With mobile shopping accounting for over 50% of online transactions, having a search box that is optimized for mobile is critical to your online store’s success.
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Autocomplete results are displayed as you enter a search term, but you can also click on ‘enter’ to get a full page of search results.Īlso, the clothing retailer displays product brands, names, and prices on the search result page to inform and entice shoppers. In order to make its search box accessible, online jewelry retailer BlueNile has placed its search box in the upper right-hand corner of the page, and it stays fixed there even after the search query is entered. Dawn Shaikh and Keisi Lenz on 142 participants, the most convenient spot for most users would be located on the top right or top center of every page on your site. Placed as high up as possible – either the top-right or center of the website.Īs per a study by A.The text field should be long enough to display the user’s typed-out query.Sized based on its fellow header elements, especially if placed in the header.Be large and easy to pick up – contrasting colors can work well.Also, make your website search bar stand out from your site’s color scheme.Īs a general rule, the search bar should be:
So, avoid placing your search box in a drop-down menu instead, place it where shoppers expect to find it. The placement and length of the search bar play a crucial role in its discoverability. Let’s look at some of the key factors that take a search bar from good to great: The best-performing examples contain great design and smart search features and are well-placed. It’s not enough to place a search bar on your website to allow shoppers to find the products they’re looking for.
Here are five proven tips e-commerce businesses can use to design the perfect search bar for their website to improve their shopper experience, along with some great examples of search bar design that you can take inspiration from.
So now that we have established why having a search box is integral to the success of a well-converting ecommerce website, the question is, what makes some search bars more appealing than others? If you haven’t given it a thought, you need to do that. Did you know that 68% of shoppers would not return to a site that provided a poor search experience? When left unoptimized, the search box can negatively impact your conversions, too. According to another study by Bloomreach, 15% of visitors use site search on mobile devices or computers and these visitors account for 45 percent of e-commerce revenue! In fact, according to a report by Forrester, 43% of site visitors go immediately to the search box and these searchers often referred to as ‘spearfishers’ (those users who come to a site searching for a specific product) are two times more likely to convert.Īnd this is further proved by a eConsultancy study according to which users who use the search feature converted at 4.63% versus the websites’ average of 2.77% – that is 1.8 times more effective.
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But it is a true conversion optimization tool as well as a significant driver of revenue, especially for ecommerce websites. When it comes to website design, the search box is often an afterthought.
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